Marketing Automation Specialist

As part of the Marketing department, the North American Growth Marketing team at our client is dedicated to leading digital marketing and one-to-one communication initiatives. Their mandate is to build a robust digital marketing ecosystem that enables personalized communication at every customer interaction.Our client is modernizing their marketing ecosystem to deliver personalized, relevant, and timely communication to customers through their preferred channels. Our client's Salesforce Center of Excellence (COE) plays a critical role in this transformation, driving the modernization of owned-digital channel marketing across the enterprise. This involves providing both consultation and tactical subject matter expertise in one-to-one marketing best practices. As a key member of the Salesforce COE, the Marketing Automation Specialist will collaborate closely with key partners across Marketing & Business Units to ensure the well-managed delivery of journey orchestration campaigns and initiatives within the Salesforce ecosystem.This is a 12 month contract, which has potential to extend beyond the initial contract period. This role requires the Marketing Automation Specialist to work onsite at our client's office in downtown Toronto 2 days per week.Advantages• You'll play a critical role in modernizing our client's marketing ecosystem and enabling truly personalized customer communication. This is your chance to contribute to cutting-edge digital transformation.• This role offers significant hands-on experience with Salesforce Marketing Cloud, allowing you to directly design, build, and deploy high-impact campaigns that reach a broad audience.• Work with a dedicated Salesforce COE, gaining deep subject matter expertise in 1:1 marketing best practices and advanced SFMC capabilities. You'll continuously grow your skills in a supportive environment.• You'll be part of a dynamic North American Growth Marketing team, collaborating with various marketing and business units, expanding your network, and influencing diverse initiatives.Responsibilities• Work closely with Integrated Marketing to design, streamline, and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences.• Build and deploy marketing campaigns in Salesforce Marketing Cloud using Email Studio, Automation Studio, and Journey Builder. This includes developing journeys, setting up templates, managing lists, creating forms, conducting A/B testing, and implementing automated triggers.• Design and execute cross-channel SFMC campaigns/journeys based on marketer requirements.• Lead the configuration of audience entry source, exit criteria, and re-entry criteria based on campaign goals, and structure Journey decision splits.• Oversee journey planning and execution, including technical reviews and quality control.• Build and maintain modular campaign templates that are responsive and incorporate brand standards and best practices.• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.• Manage and segment audience data using various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).• Troubleshoot campaign development issues, including template rendering, accurate links, accessibility, and subscriber lookup.• Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.• Build highly dynamic campaigns using HTML and AMPscript.• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.• Bring expertise in personalization and marketing automation, including dynamic email content and segmentation rules, to customize marketing campaigns.• Participate in campaign optimization sessions and support the analysis of campaign performance.• Collaborate effectively with cross-functional teams to achieve campaign objectives within stated timelines.• Use strong project management skills to drive initiatives from conception to completion within established timelines.QualificationsMust Have:• Minimum 2+ years of Salesforce and marketing automation experience.• Minimum 2+ years of campaign management and delivery experience with segmentation strategy.• Solid CRM experience and understanding of marketing campaign concepts and best practices.• Extensive experience owning multi-audience campaigns and significant usage of Salesforce Marketing Cloud (SFMC) is required, including Journey Builder, Email Studio, Automation Studio, and Data Extensions.• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise; building automations for marketing, analysis, and system maintenance using SQL knowledge; and maintaining and optimizing SFMC for peak performance and data integrity.• Strong knowledge of omnichannel and other regulatory frameworks applicable to email marketing in Canada.• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.Nice to Have:• 2+ years of journey orchestration experience in the Financial Services or other regulated industries.• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist.• 2+ years of experience working with cross-functional teams in a matrixed environment, with a track record of effectively working autonomously and navigating ambiguity.• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS for SFMC implementation.SummaryIf you're a skilled Marketing Automation Specialist looking to drive innovation in digital marketing and contribute to a leading organization, we want to hear from you. Apply now to join our client's team and help them deliver exceptional customer experiences!Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to to ensure their ability to fully participate in the interview process.